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About us

One counter.
Many specialists.

Most cafés are built around one person who has to be good at everything. We did it the other way round. Pudding brings together a group of people who have each spent more than a decade mastering one craft, and gives every one of them a station of their own.

Cinnamon rollsBiscoff browniesJam & coconut spongeIced matcha latteSticky toffee puddingVictoria spongeFlat whitesChocolate sponge & pink custardCinnamon rollsBiscoff browniesJam & coconut spongeIced matcha latteSticky toffee puddingVictoria spongeFlat whitesChocolate sponge & pink custard

“If you want the best cinnamon roll and the best flat white, you need two different people who care a lot.”

How Pudding started

We met working in kitchens, bakeries and coffee bars across the Midlands and beyond. Between us we've laminated thousands of pastries, dialled in more espresso than we can count and stood over a lot of custard. What we kept noticing was how rare it is to find a place where the cake is as good as the coffee.

So we pooled what we know. Every bake, every pudding and every drink at Pudding has an owner on the team who is responsible for it, from the recipe to the last crumb on the plate.

The bench

Five stations, each with an expert.

10+ years in bakeries

The Bake Bench

Layer cakes, loaf cakes, brownies, blondies and cinnamon rolls. Baked fresh in small batches, so what's on the counter changes through the day.

10+ years of puddings

The Pudding Pantry

The keeper of the classics. Sponges, crumbles, tarts and custards made the old-fashioned way, from recipes worth keeping.

10+ years behind the bar

The Bar

Our baristas choose the beans, set the grind every morning and taste as they go, so your coffee is the same on a Monday as on a Saturday.

Matcha & tea specialists

The Whisk

Matcha whisked by hand to order, with a menu of loose-leaf teas and seasonal iced drinks built around it.

10+ years in hospitality

The Counter

The people who greet you, remember your usual and know which bake came out of the oven ten minutes ago.

And one more thing

The Next Bake

The bench is always testing something new. Ask at the counter what's in development and you might get a taste before anyone else.

What we stand by

Three things we won't change.

  • Small batches, baked fresh Every day
  • One expert per craft Always
  • Warm pudding, cold matcha Both, if you like

Come and say hello

Pull up a chair. Or take it with you.

We're finishing the shop now. Order at the counter, then stay for a slice or take a box home. Our location will be announced soon.